Illustration icon ios branding colors palette

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Created at 11/08/2019 08:10

The palette consists of Semi dark, Light, Dark colors. Accent colors #2b0182 and #310197. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #AC8CEE (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #2B0182, #310197, #381385, #641CFC, #AC8CEE

Palette Illustration icon ios branding colors palette combines 6 color codes:

HEX: #641cfc, RGB: (100, 28, 252); HEX: #ac8cee, RGB: (172, 140, 238); HEX: #2b0182, RGB: (43, 1, 130)

HEX: #310197, RGB: (49, 1, 151); HEX: #381385, RGB: (56, 19, 133); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Tint of Navy, Tint of Dark Blue, Tint of Indigo, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Illustration icon ios branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#641cfc	#641cfc	RGB(100, 28, 252)	—	—
#ac8cee	#ac8cee	RGB(172, 140, 238)	—	—
#2b0182	#2b0182	RGB(43, 1, 130)	—	—
#310197	#310197	RGB(49, 1, 151)	—	—
#381385	#381385	RGB(56, 19, 133)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

8 color pairs have low contrast and need improvement which may impact readability.