Asean lettering logo branding

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Created at 03/27/2021 12:17

The palette consists of Light, Dark, Semi dark colors. Accent colors #eb935c and #0c3334. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C3334 (darkest) to #ECAC74 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C3334, #635640, #864812, #977252, #EB935C, #ECAC74

Palette Asean lettering logo branding combines 6 color codes:

HEX: #eb935c, RGB: (235, 147, 92); HEX: #ecac74, RGB: (236, 172, 116); HEX: #0c3334, RGB: (12, 51, 52)

HEX: #977252, RGB: (151, 114, 82); HEX: #864812, RGB: (134, 72, 18); HEX: #635640, RGB: (99, 86, 64)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Sandy Brown, Shade of Dark Slate Gray, Tint of Sienna, Tint of Saddle Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Asean lettering logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb935c	#eb935c	RGB(235, 147, 92)	—	—
#ecac74	#ecac74	RGB(236, 172, 116)	—	—
#0c3334	#0c3334	RGB(12, 51, 52)	—	—
#977252	#977252	RGB(151, 114, 82)	—	—
#864812	#864812	RGB(134, 72, 18)	—	—
#635640	#635640	RGB(99, 86, 64)	—	—

7 color pairs have low contrast and need improvement which may impact readability.