Design logotype branding brand colors

0.24k

Created at 03/27/2021 17:44

The palette consists of Light, Dark colors. Accent colors #fb4434 and #960e02. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #F0807B (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #140C0C, #240C0C, #89140F, #960E02, #F0807B, #FB4434

Palette Design logotype branding brand colors combines 6 color codes:

HEX: #fb4434, RGB: (251, 68, 52); HEX: #f0807b, RGB: (240, 128, 123); HEX: #240c0c, RGB: (36, 12, 12)

HEX: #960e02, RGB: (150, 14, 2); HEX: #89140f, RGB: (137, 20, 15); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of tomato, Shade of lightcoral, Tint of Black, Tint of darkred, Tint of darkred, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design logotype branding brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb4434	#fb4434	RGB(251, 68, 52)	—	—
#f0807b	#f0807b	RGB(240, 128, 123)	—	—
#240c0c	#240c0c	RGB(36, 12, 12)	—	—
#960e02	#960e02	RGB(150, 14, 2)	—	—
#89140f	#89140f	RGB(137, 20, 15)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

5 color pairs have low contrast and need improvement which may impact readability.