Branding ecommerce locastic ux colors

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Created at 03/27/2021 18:57

The palette consists of Semi dark, Light, Dark colors. Accent colors #0d19b0 and #ceca98. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0D19B0 (darkest) to #CECA98 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0D19B0, #2859D1, #3D4D64, #4A55A6, #90A4DC, #CECA98

Palette Branding ecommerce locastic ux colors combines 6 color codes:

HEX: #2859d1, RGB: (40, 89, 209); HEX: #90a4dc, RGB: (144, 164, 220); HEX: #0d19b0, RGB: (13, 25, 176)

HEX: #4a55a6, RGB: (74, 85, 166); HEX: #ceca98, RGB: (206, 202, 152); HEX: #3d4d64, RGB: (61, 77, 100)

Simplified version of palette colors

Shade of royalblue, Tint of cornflowerblue, Tint of mediumblue, Shade of slateblue, Shade of palegoldenrod, Tint of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding ecommerce locastic ux colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2859d1	#2859d1	RGB(40, 89, 209)	—	—
#90a4dc	#90a4dc	RGB(144, 164, 220)	—	—
#0d19b0	#0d19b0	RGB(13, 25, 176)	—	—
#4a55a6	#4a55a6	RGB(74, 85, 166)	—	—
#ceca98	#ceca98	RGB(206, 202, 152)	—	—
#3d4d64	#3d4d64	RGB(61, 77, 100)	—	—

7 color pairs have low contrast and need improvement which may impact readability.