Minimal ecommerce art direction figma

The palette consists of Semi dark, Dark, Light colors. Accent colors #395ef9 and #ccbfa5. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #141C3B (darkest) to #CCBFA5 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #141C3B, #2C57ED, #395EF9, #3D4059, #596995, #CCBFA5

Palette Minimal ecommerce art direction figma has combination of 6 codes colors:

HEX: #2c57ed, RGB: (44, 87, 237); HEX: #395ef9, RGB: (57, 94, 249); HEX: #141c3b, RGB: (20, 28, 59)

HEX: #596995, RGB: (89, 105, 149); HEX: #ccbfa5, RGB: (204, 191, 165); HEX: #3d4059, RGB: (61, 64, 89)

Simplified version of palette colors

Tint of royalblue, Tint of royalblue, Tint of midnightblue, Tint of royalblue, Shade of tan, Tint of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Minimal ecommerce art direction figma color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.