Minimal ecommerce art direction figma

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Created at 03/29/2021 10:40

The palette consists of Semi dark, Dark, Light colors. Accent colors #395ef9 and #ccbfa5. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #141C3B (darkest) to #CCBFA5 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #141C3B, #2C57ED, #395EF9, #3D4059, #596995, #CCBFA5

Palette Minimal ecommerce art direction figma combines 6 color codes:

HEX: #2c57ed, RGB: (44, 87, 237); HEX: #395ef9, RGB: (57, 94, 249); HEX: #141c3b, RGB: (20, 28, 59)

HEX: #596995, RGB: (89, 105, 149); HEX: #ccbfa5, RGB: (204, 191, 165); HEX: #3d4059, RGB: (61, 64, 89)

Simplified version of palette colors

Shade of Royal Blue, Shade of Royal Blue, Shade of Midnight Blue, Shade of Royal Blue, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Minimal ecommerce art direction figma color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c57ed	#2c57ed	RGB(44, 87, 237)	—	—
#395ef9	#395ef9	RGB(57, 94, 249)	—	—
#141c3b	#141c3b	RGB(20, 28, 59)	—	—
#596995	#596995	RGB(89, 105, 149)	—	—
#ccbfa5	#ccbfa5	RGB(204, 191, 165)	—	—
#3d4059	#3d4059	RGB(61, 64, 89)	—	—

7 color pairs have low contrast and need improvement which may impact readability.