Branding typography and identity beer label colors

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Created at 03/29/2021 11:59

The palette consists of Semi dark, Light, Dark colors. Accent colors #4756bf and #0c0c04. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #EBE3C3 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 39% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C0C04, #4756BF, #754E3D, #98669F, #D4C9B2, #EBE3C3

Palette Branding typography and identity beer label colors combines 6 color codes:

HEX: #4756bf, RGB: (71, 86, 191); HEX: #ebe3c3, RGB: (235, 227, 195); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #98669f, RGB: (152, 102, 159); HEX: #d4c9b2, RGB: (212, 201, 178); HEX: #754e3d, RGB: (117, 78, 61)

Simplified version of palette colors

Shade of Slate Blue, Shade of Cornsilk, Tint of Black, Shade of Medium Orchid, Shade of Wheat, Tint of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding typography and identity beer label colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4756bf	#4756bf	RGB(71, 86, 191)	—	—
#ebe3c3	#ebe3c3	RGB(235, 227, 195)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#98669f	#98669f	RGB(152, 102, 159)	—	—
#d4c9b2	#d4c9b2	RGB(212, 201, 178)	—	—
#754e3d	#754e3d	RGB(117, 78, 61)	—	—

4 color pairs have low contrast and need improvement which may impact readability.