Illustration brand branding design palette

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Created at 03/29/2021 12:52

The palette consists of Light, Dark colors. Accent colors #fa9982 and #04140c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #04140C (darkest) to #A9C8CB (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #04140C, #14241C, #94CB91, #A9C8CB, #F42474, #FA9982

Palette Illustration brand branding design palette combines 6 color codes:

HEX: #f42474, RGB: (244, 36, 116); HEX: #fa9982, RGB: (250, 153, 130); HEX: #04140c, RGB: (4, 20, 12)

HEX: #94cb91, RGB: (148, 203, 145); HEX: #a9c8cb, RGB: (169, 200, 203); HEX: #14241c, RGB: (20, 36, 28)

Simplified version of palette colors

Tint of Deep Pink, Tint of Dark Salmon, Tint of Black, Tint of Dark Sea Green, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Illustration brand branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f42474	#f42474	RGB(244, 36, 116)	—	—
#fa9982	#fa9982	RGB(250, 153, 130)	—	—
#04140c	#04140c	RGB(4, 20, 12)	—	—
#94cb91	#94cb91	RGB(148, 203, 145)	—	—
#a9c8cb	#a9c8cb	RGB(169, 200, 203)	—	—
#14241c	#14241c	RGB(20, 36, 28)	—	—

5 color pairs have low contrast and need improvement which may impact readability.