Design branding logo icon palette

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Created at 03/29/2021 21:06

The palette consists of Semi dark, Light, Dark colors. Accent colors #0c5cd3 and #083f90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #84B4EC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #083F90, #0C0C14, #0C4CAC, #0C5CD3, #144884, #84B4EC

Palette Design branding logo icon palette combines 6 color codes:

HEX: #0c5cd3, RGB: (12, 92, 211); HEX: #84b4ec, RGB: (132, 180, 236); HEX: #0c4cac, RGB: (12, 76, 172)

HEX: #083f90, RGB: (8, 63, 144); HEX: #144884, RGB: (20, 72, 132); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design branding logo icon palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c5cd3	#0c5cd3	RGB(12, 92, 211)	—	—
#84b4ec	#84b4ec	RGB(132, 180, 236)	—	—
#0c4cac	#0c4cac	RGB(12, 76, 172)	—	—
#083f90	#083f90	RGB(8, 63, 144)	—	—
#144884	#144884	RGB(20, 72, 132)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

7 color pairs have low contrast and need improvement which may impact readability.