Created at 11/08/2019 19:01

Lettering anti niche serif branding colors

The palette consists of Light, Dark colors. Accent colors #c78b40 and #192a44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #192A44 (darkest) to #9CCAC5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #192A44, #2A4551, #709499, #9CCAC5, #C19C5E, #C78B40

Palette Lettering anti niche serif branding colors has combination of 6 codes colors:

HEX: #c78b40, RGB: (199, 139, 64); HEX: #c19c5e, RGB: (193, 156, 94); HEX: #192a44, RGB: (25, 42, 68)

HEX: #709499, RGB: (112, 148, 153); HEX: #9ccac5, RGB: (156, 202, 197); HEX: #2a4551, RGB: (42, 69, 81)

Simplified version of palette colors

Shade of peru, Tint of tan, Shade of midnightblue, Tint of cadetblue, Tint of powderblue, Tint of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Lettering anti niche serif branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c78b40	#c78b40	RGB(199, 139, 64)	—	—
#c19c5e	#c19c5e	RGB(193, 156, 94)	—	—
#192a44	#192a44	RGB(25, 42, 68)	—	—
#709499	#709499	RGB(112, 148, 153)	—	—
#9ccac5	#9ccac5	RGB(156, 202, 197)	—	—
#2a4551	#2a4551	RGB(42, 69, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.