Z letter logo design branding minimal

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Created at 04/02/2021 13:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #e3dd05 and #441084. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #441084 (darkest) to #FCF87D (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #441084, #4C443E, #8F57A5, #C4BBAD, #E3DD05, #FCF87D

Palette Z letter logo design branding minimal combines 6 color codes:

HEX: #e3dd05, RGB: (227, 221, 5); HEX: #fcf87d, RGB: (252, 248, 125); HEX: #441084, RGB: (68, 16, 132)

HEX: #8f57a5, RGB: (143, 87, 165); HEX: #c4bbad, RGB: (196, 187, 173); HEX: #4c443e, RGB: (76, 68, 62)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Indigo, Tint of Dark Orchid, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Z letter logo design branding minimal color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e3dd05	#e3dd05	RGB(227, 221, 5)	—	—
#fcf87d	#fcf87d	RGB(252, 248, 125)	—	—
#441084	#441084	RGB(68, 16, 132)	—	—
#8f57a5	#8f57a5	RGB(143, 87, 165)	—	—
#c4bbad	#c4bbad	RGB(196, 187, 173)	—	—
#4c443e	#4c443e	RGB(76, 68, 62)	—	Espresso Beans

5 color pairs have low contrast and need improvement which may impact readability.