Brand sign brandbook logotype identity hex colors

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Created at 04/08/2021 11:29

The palette consists of Light, Semi dark colors. Accent colors #f4b41c and #fc6c64. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5C281C (darkest) to #F4B41C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 39°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #424441, #5C281C, #7A5B44, #D0B1A8, #F4B41C, #FC6C64

Palette Brand sign brandbook logotype identity hex colors combines 6 color codes:

HEX: #f4b41c, RGB: (244, 180, 28); HEX: #fc6c64, RGB: (252, 108, 100); HEX: #5c281c, RGB: (92, 40, 28)

HEX: #7a5b44, RGB: (122, 91, 68); HEX: #d0b1a8, RGB: (208, 177, 168); HEX: #424441, RGB: (66, 68, 65)

Simplified version of palette colors

Tint of Goldenrod, Shade of Salmon, Tint of Maroon, Tint of Saddle Brown, Tint of Rosy Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand sign brandbook logotype identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4b41c	#f4b41c	RGB(244, 180, 28)	—	—
#fc6c64	#fc6c64	RGB(252, 108, 100)	—	—
#5c281c	#5c281c	RGB(92, 40, 28)	—	—
#7a5b44	#7a5b44	RGB(122, 91, 68)	—	—
#d0b1a8	#d0b1a8	RGB(208, 177, 168)	—	—
#424441	#424441	RGB(66, 68, 65)	—	—

6 color pairs have low contrast and need improvement which may impact readability.