Gradient logo logomarks 3 exploration identity colours

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Created at 11/09/2019 09:11

The palette consists of Light, Dark, Semi dark colors. Accent colors #f907c1 and #810364. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0A208E (darkest) to #899BF6 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 84°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0A208E, #373737, #810364, #899BF6, #939393, #F907C1

Palette Gradient logo logomarks 3 exploration identity colours combines 6 color codes:

HEX: #f907c1, RGB: (249, 7, 193); HEX: #899bf6, RGB: (137, 155, 246); HEX: #810364, RGB: (129, 3, 100)

HEX: #939393, RGB: (147, 147, 147); HEX: #0a208e, RGB: (10, 32, 142); HEX: #373737, RGB: (55, 55, 55)

Simplified version of palette colors

Shade of Deep Pink, Tint of Cornflower Blue, Shade of Purple, Tint of Grey, Tint of Midnight Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Gradient logo logomarks 3 exploration identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f907c1	#f907c1	RGB(249, 7, 193)	—	—
#899bf6	#899bf6	RGB(137, 155, 246)	—	—
#810364	#810364	RGB(129, 3, 100)	—	—
#939393	#939393	RGB(147, 147, 147)	—	—
#0a208e	#0a208e	RGB(10, 32, 142)	—	—
#373737	#373737	RGB(55, 55, 55)	—	—

6 color pairs have low contrast and need improvement which may impact readability.