Branding vector illustrator digital colours

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Created at 11/09/2019 09:19

The palette consists of Light, Dark, Semi dark colors. Accent colors #f46753 and #4fa8ac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #68141C (darkest) to #ECB444 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4FA8AC, #68141C, #6D3235, #83BBB3, #ECB444, #F46753

Palette Branding vector illustrator digital colours combines 6 color codes:

HEX: #ecb444, RGB: (236, 180, 68); HEX: #f46753, RGB: (244, 103, 83); HEX: #68141c, RGB: (104, 20, 28)

HEX: #4fa8ac, RGB: (79, 168, 172); HEX: #83bbb3, RGB: (131, 187, 179); HEX: #6d3235, RGB: (109, 50, 53)

Simplified version of palette colors

Tint of Goldenrod, Tint of Tomato, Tint of Maroon, Tint of Cadet Blue, Tint of Medium Turquoise, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Branding vector illustrator digital colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecb444	#ecb444	RGB(236, 180, 68)	—	—
#f46753	#f46753	RGB(244, 103, 83)	—	—
#68141c	#68141c	RGB(104, 20, 28)	—	—
#4fa8ac	#4fa8ac	RGB(79, 168, 172)	—	—
#83bbb3	#83bbb3	RGB(131, 187, 179)	—	—
#6d3235	#6d3235	RGB(109, 50, 53)	—	—

7 color pairs have low contrast and need improvement which may impact readability.