Created at 11/09/2019 09:47

Atlas design identity branding hex colors

The palette consists of Light, Semi dark colors. Accent colors #b45c4c and #144454. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #144454 (darkest) to #91D0DE (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #144454, #3F6167, #91D0DE, #9CCCCC, #B16A5E, #B45C4C

Palette Atlas design identity branding hex colors has combination of 6 codes colors:

HEX: #b45c4c, RGB: (180, 92, 76); HEX: #91d0de, RGB: (145, 208, 222); HEX: #144454, RGB: (20, 68, 84)

HEX: #b16a5e, RGB: (177, 106, 94); HEX: #9ccccc, RGB: (156, 204, 204); HEX: #3f6167, RGB: (63, 97, 103)

Simplified version of palette colors

Tint of indianred, Tint of lightblue, Tint of darkslategrey, Shade of indianred, Tint of powderblue, Shade of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Atlas design identity branding hex colors color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.