Wordsmith copywriting collateral brand strategy hex colors

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Created at 11/09/2019 13:19

The palette consists of Semi dark, Light, Dark colors. Accent colors #dc72cc and #0c2c74. Palette has Cool colors temperature.

By lightness, this palette runs from #2B2F53 (darkest) to #BDB4CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 94°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0C2C74, #2B2F53, #376DB8, #5D71A8, #BDB4CC, #DC72CC

Palette Wordsmith copywriting collateral brand strategy hex colors combines 6 color codes:

HEX: #376db8, RGB: (55, 109, 184); HEX: #dc72cc, RGB: (220, 114, 204); HEX: #0c2c74, RGB: (12, 44, 116)

HEX: #5d71a8, RGB: (93, 113, 168); HEX: #bdb4cc, RGB: (189, 180, 204); HEX: #2b2f53, RGB: (43, 47, 83)

Simplified version of palette colors

Shade of Royal Blue, Tint of Orchid, Tint of Midnight Blue, Tint of Royal Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Wordsmith copywriting collateral brand strategy hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#376db8	#376db8	RGB(55, 109, 184)	—	—
#dc72cc	#dc72cc	RGB(220, 114, 204)	—	—
#0c2c74	#0c2c74	RGB(12, 44, 116)	—	—
#5d71a8	#5d71a8	RGB(93, 113, 168)	—	—
#bdb4cc	#bdb4cc	RGB(189, 180, 204)	—	—
#2b2f53	#2b2f53	RGB(43, 47, 83)	—	—

5 color pairs have low contrast and need improvement which may impact readability.