Journey map principle motion design

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Created at 11/09/2019 14:43

The palette consists of Semi dark, Light, Dark colors. Accent colors #c03e81 and #632043. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #ECC5D9 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #632043, #7C7C7C, #C03E81, #CDACBC, #ECC5D9

Palette Journey map principle motion design combines 6 color codes:

HEX: #c03e81, RGB: (192, 62, 129); HEX: #ecc5d9, RGB: (236, 197, 217); HEX: #632043, RGB: (99, 32, 67)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #cdacbc, RGB: (205, 172, 188); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Thistle, Tint of Purple, Shade of Grey, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Journey map principle motion design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c03e81	#c03e81	RGB(192, 62, 129)	—	—
#ecc5d9	#ecc5d9	RGB(236, 197, 217)	—	—
#632043	#632043	RGB(99, 32, 67)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#cdacbc	#cdacbc	RGB(205, 172, 188)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

3 color pairs have low contrast and need improvement which may impact readability.