Vector typography development branding palette

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Created at 11/09/2019 16:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #14d5cd and #042444. Palette has Cool colors temperature.

By lightness, this palette runs from #042444 (darkest) to #85F3EF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 34°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #042444, #14D5CD, #2B425B, #627487, #85F3EF, #B2BCC4

Palette Vector typography development branding palette combines 6 color codes:

HEX: #14d5cd, RGB: (20, 213, 205); HEX: #85f3ef, RGB: (133, 243, 239); HEX: #042444, RGB: (4, 36, 68)

HEX: #627487, RGB: (98, 116, 135); HEX: #b2bcc4, RGB: (178, 188, 196); HEX: #2b425b, RGB: (43, 66, 91)

Simplified version of palette colors

Shade of Medium Turquoise, Tint of Cyan, Shade of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Vector typography development branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14d5cd	#14d5cd	RGB(20, 213, 205)	—	—
#85f3ef	#85f3ef	RGB(133, 243, 239)	—	—
#042444	#042444	RGB(4, 36, 68)	—	—
#627487	#627487	RGB(98, 116, 135)	—	—
#b2bcc4	#b2bcc4	RGB(178, 188, 196)	—	—
#2b425b	#2b425b	RGB(43, 66, 91)	—	—

4 color pairs have low contrast and need improvement which may impact readability.