Created at 04/20/2021 12:36

Brand board branding identity suite palette

The palette consists of Light, Semi dark colors. Accent colors #e6660a and #0b4b67. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0B4B67 (darkest) to #D0CCBC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #0B4B67, #54542C, #5CAE82, #D0CCBC, #E6660A, #F3B435

Palette Brand board branding identity suite palette has combination of 6 codes colors:

HEX: #e6660a, RGB: (230, 102, 10); HEX: #f3b435, RGB: (243, 180, 53); HEX: #0b4b67, RGB: (11, 75, 103)

HEX: #5cae82, RGB: (92, 174, 130); HEX: #d0ccbc, RGB: (208, 204, 188); HEX: #54542c, RGB: (84, 84, 44)

Simplified version of palette colors

Shade of chocolate, Shade of goldenrod, Tint of darkslategrey, Shade of mediumseagreen, Tint of lightgrey, Tint of darkolivegreen

Color scheme was created by colorswall

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Colors codes in palette

Brand board branding identity suite palette color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.