Modern logo logos design marketing

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Created at 04/20/2021 13:14

The palette consists of Light, Semi dark, Dark colors. Accent colors #aa56ec and #7dd4fb. Palette has Cool colors temperature.

By lightness, this palette runs from #1C242C (darkest) to #CFD3E8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 75°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C242C, #402C6C, #4C7B94, #7DD4FB, #AA56EC, #CFD3E8

Palette Modern logo logos design marketing combines 6 color codes:

HEX: #aa56ec, RGB: (170, 86, 236); HEX: #7dd4fb, RGB: (125, 212, 251); HEX: #402c6c, RGB: (64, 44, 108)

HEX: #4c7b94, RGB: (76, 123, 148); HEX: #cfd3e8, RGB: (207, 211, 232); HEX: #1c242c, RGB: (28, 36, 44)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Sky Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Lavender, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Modern logo logos design marketing color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#aa56ec	#aa56ec	RGB(170, 86, 236)	—	—
#7dd4fb	#7dd4fb	RGB(125, 212, 251)	—	—
#402c6c	#402c6c	RGB(64, 44, 108)	—	—
#4c7b94	#4c7b94	RGB(76, 123, 148)	—	—
#cfd3e8	#cfd3e8	RGB(207, 211, 232)	—	—
#1c242c	#1c242c	RGB(28, 36, 44)	—	—

3 color pairs have low contrast and need improvement which may impact readability.