Created at 11/09/2019 17:43
  0.23k

Web logo design ui branding

  • #0c11ba
  • #6866f2
  • #04044c
  • #7454a1
  • #b5bfc4
  • #322e5c
The palette consists of Dark, Light, Semi dark colors. Accent colors #0c11ba and #04044c. Palette has Cool colors temperature.

By lightness, this palette runs from #04044C (darkest) to #B5BFC4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #04044C, #0C11BA, #322E5C, #6866F2, #7454A1, #B5BFC4

Palette Web logo design ui branding has combination of 6 codes colors:
HEX: #0c11ba, RGB: (12, 17, 186); HEX: #6866f2, RGB: (104, 102, 242); HEX: #04044c, RGB: (4, 4, 76)
HEX: #7454a1, RGB: (116, 84, 161); HEX: #b5bfc4, RGB: (181, 191, 196); HEX: #322e5c, RGB: (50, 46, 92)
Simplified version of palette colors
Shade of mediumblue, Tint of mediumslateblue, Tint of midnightblue, Tint of slateblue, Tint of Silver, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Web logo design ui branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0c11ba #0c11ba RGB(12, 17, 186)
#6866f2 #6866f2 RGB(104, 102, 242)
#04044c #04044c RGB(4, 4, 76)
#7454a1 #7454a1 RGB(116, 84, 161)
#b5bfc4 #b5bfc4 RGB(181, 191, 196)
#322e5c #322e5c RGB(50, 46, 92)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0c11ba
#04044c
1.6
#0c11ba
#7454a1
1.95
#0c11ba
#322e5c
1.07
#6866f2
#7454a1
1.35
#04044c
#322e5c
1.49

Image palette Web logo design ui branding png