Branding design arrow brand identity hex colors

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Created at 04/26/2021 13:37

The palette consists of Light, Semi dark colors. Accent colors #faf205 and #5397e5. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3F3858 (darkest) to #FAF205 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3F3858, #52B2AA, #5397E5, #B5BAC4, #D1C40C, #FAF205

Palette Branding design arrow brand identity hex colors combines 6 color codes:

HEX: #faf205, RGB: (250, 242, 5); HEX: #5397e5, RGB: (83, 151, 229); HEX: #d1c40c, RGB: (209, 196, 12)

HEX: #52b2aa, RGB: (82, 178, 170); HEX: #b5bac4, RGB: (181, 186, 196); HEX: #3f3858, RGB: (63, 56, 88)

Simplified version of palette colors

Shade of Yellow, Tint of Dodger Blue, Shade of Gold, Tint of Light Sea Green, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design arrow brand identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#faf205	#faf205	RGB(250, 242, 5)	—	—
#5397e5	#5397e5	RGB(83, 151, 229)	—	—
#d1c40c	#d1c40c	RGB(209, 196, 12)	—	—
#52b2aa	#52b2aa	RGB(82, 178, 170)	—	—
#b5bac4	#b5bac4	RGB(181, 186, 196)	—	—
#3f3858	#3f3858	RGB(63, 56, 88)	—	—

8 color pairs have low contrast and need improvement which may impact readability.