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Created at 04/26/2021 15:01
  0.27k

Identity logo mark type hex colors

  • #1357d4
  • #9db1e3
  • #04248c
  • #505c98
  • #bc9c8c
  • #563936
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The palette consists of Semi dark, Light, Dark colors. Accent colors #04248c and #bc9c8c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #563936 (darkest) to #9DB1E3 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #04248C, #1357D4, #505C98, #563936, #9DB1E3, #BC9C8C

Palette Identity logo mark type hex colors has combination of 6 codes colors:
HEX: #1357d4, RGB: (19, 87, 212); HEX: #9db1e3, RGB: (157, 177, 227); HEX: #04248c, RGB: (4, 36, 140)
HEX: #505c98, RGB: (80, 92, 152); HEX: #bc9c8c, RGB: (188, 156, 140); HEX: #563936, RGB: (86, 57, 54)
Simplified version of palette colors
Tint of royalblue, Tint of lightsteelblue, Shade of midnightblue, Tint of slateblue, Shade of rosybrown, Shade of Maroon
Color scheme was created by colorswall

Colors codes in palette

Identity logo mark type hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#1357d4 #1357d4 RGB(19, 87, 212)
#9db1e3 #9db1e3 RGB(157, 177, 227)
#04248c #04248c RGB(4, 36, 140)
#505c98 #505c98 RGB(80, 92, 152)
#bc9c8c #bc9c8c RGB(188, 156, 140)
#563936 #563936 RGB(86, 57, 54)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#1357d4
#505c98
1
#1357d4
#563936
1.64
#9db1e3
#bc9c8c
1.18
#04248c
#563936
1.24
#505c98
#563936
1.63

Image palette Identity logo mark type hex colors png

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