Identity logo mark type hex colors

0.27k

Created at 04/26/2021 15:01

The palette consists of Semi dark, Light, Dark colors. Accent colors #04248c and #bc9c8c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04248C (darkest) to #9DB1E3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04248C, #1357D4, #505C98, #563936, #9DB1E3, #BC9C8C

Palette Identity logo mark type hex colors combines 6 color codes:

HEX: #1357d4, RGB: (19, 87, 212); HEX: #9db1e3, RGB: (157, 177, 227); HEX: #04248c, RGB: (4, 36, 140)

HEX: #505c98, RGB: (80, 92, 152); HEX: #bc9c8c, RGB: (188, 156, 140); HEX: #563936, RGB: (86, 57, 54)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Shade of Slate Blue, Tint of Rosy Brown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Identity logo mark type hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1357d4	#1357d4	RGB(19, 87, 212)	—	—
#9db1e3	#9db1e3	RGB(157, 177, 227)	—	—
#04248c	#04248c	RGB(4, 36, 140)	—	—
#505c98	#505c98	RGB(80, 92, 152)	—	—
#bc9c8c	#bc9c8c	RGB(188, 156, 140)	—	—
#563936	#563936	RGB(86, 57, 54)	—	—

5 color pairs have low contrast and need improvement which may impact readability.