Ecommerce web design homepage identity colors

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Created at 05/05/2021 16:15

The palette consists of Light, Semi dark colors. Accent colors #d77c1c and #e3f7dc. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #31392D (darkest) to #E3F7DC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 113°.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #287044, #31392D, #648C4C, #C4CBAF, #D77C1C, #E3F7DC

Palette Ecommerce web design homepage identity colors combines 6 color codes:

HEX: #d77c1c, RGB: (215, 124, 28); HEX: #e3f7dc, RGB: (227, 247, 220); HEX: #287044, RGB: (40, 112, 68)

HEX: #648c4c, RGB: (100, 140, 76); HEX: #c4cbaf, RGB: (196, 203, 175); HEX: #31392d, RGB: (49, 57, 45)

Simplified version of palette colors

Shade of peru, Shade of honeydew, Shade of seagreen, Tint of olivedrab, Shade of beige, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Ecommerce web design homepage identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d77c1c	#d77c1c	RGB(215, 124, 28)	—	—
#e3f7dc	#e3f7dc	RGB(227, 247, 220)	—	—
#287044	#287044	RGB(40, 112, 68)	—	—
#648c4c	#648c4c	RGB(100, 140, 76)	—	—
#c4cbaf	#c4cbaf	RGB(196, 203, 175)	—	—
#31392d	#31392d	RGB(49, 57, 45)	—	—

6 color pairs have low contrast and need improvement which may impact readability.