Print design branding clean brand identity colors palette

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Created at 11/10/2019 12:06

The palette consists of Light, Semi dark colors. Accent colors #94aaf1 and #d9c2bc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3C405C (darkest) to #D9C2BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #205464, #3C405C, #6C6C93, #74BCD2, #94AAF1, #D9C2BC

Palette Print design branding clean brand identity colors palette combines 6 color codes:

HEX: #74bcd2, RGB: (116, 188, 210); HEX: #94aaf1, RGB: (148, 170, 241); HEX: #205464, RGB: (32, 84, 100)

HEX: #6c6c93, RGB: (108, 108, 147); HEX: #d9c2bc, RGB: (217, 194, 188); HEX: #3c405c, RGB: (60, 64, 92)

Simplified version of palette colors

Shade of Sky Blue, Tint of Cornflower Blue, Tint of Dark Slate Gray, Shade of Slate Gray, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Print design branding clean brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74bcd2	#74bcd2	RGB(116, 188, 210)	—	—
#94aaf1	#94aaf1	RGB(148, 170, 241)	—	—
#205464	#205464	RGB(32, 84, 100)	—	—
#6c6c93	#6c6c93	RGB(108, 108, 147)	—	—
#d9c2bc	#d9c2bc	RGB(217, 194, 188)	—	—
#3c405c	#3c405c	RGB(60, 64, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.