Branding plane wordmark typography

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Created at 11/10/2019 12:17

The palette consists of Dark, Light colors. Accent colors #450197 and #450197. Palette has Cool colors temperature.

By lightness, this palette runs from #3C0183 (darkest) to #BC7CF4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3C0183, #450197, #500B8D, #7404FC, #BC7CF4

Palette Branding plane wordmark typography combines 6 color codes:

HEX: #7404fc, RGB: (116, 4, 252); HEX: #bc7cf4, RGB: (188, 124, 244); HEX: #3c0183, RGB: (60, 1, 131)

HEX: #450197, RGB: (69, 1, 151); HEX: #500b8d, RGB: (80, 11, 141); HEX: #450197, RGB: (69, 1, 151)

Simplified version of palette colors

Shade of blueviolet, Tint of mediumpurple, Shade of indigo, Tint of indigo, Tint of indigo, Tint of indigo

Color scheme was created by colorswall

Color codes in palette

Branding plane wordmark typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7404fc	#7404fc	RGB(116, 4, 252)	—	—
#bc7cf4	#bc7cf4	RGB(188, 124, 244)	—	—
#3c0183	#3c0183	RGB(60, 1, 131)	—	—
#450197	#450197	RGB(69, 1, 151)	—	—
#500b8d	#500b8d	RGB(80, 11, 141)	—	—
#450197	#450197	RGB(69, 1, 151)	—	—

9 color pairs have low contrast and need improvement which may impact readability.