Minimal logo logobranding branding and identity colours

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Created at 05/15/2021 11:15

The palette consists of Light, Semi dark, Dark colors. Accent colors #0db7e1 and #0d9acd. Palette has Cool colors temperature.

By lightness, this palette runs from #2D285B (darkest) to #74DCEC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 95°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0D9ACD, #0DB7E1, #2D285B, #74DCEC, #8D609F, #9C87BE

Palette Minimal logo logobranding branding and identity colours combines 6 color codes:

HEX: #0db7e1, RGB: (13, 183, 225); HEX: #74dcec, RGB: (116, 220, 236); HEX: #0d9acd, RGB: (13, 154, 205)

HEX: #8d609f, RGB: (141, 96, 159); HEX: #9c87be, RGB: (156, 135, 190); HEX: #2d285b, RGB: (45, 40, 91)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Shade of Steel Blue, Shade of Medium Orchid, Tint of Medium Purple, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Minimal logo logobranding branding and identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0db7e1	#0db7e1	RGB(13, 183, 225)	—	—
#74dcec	#74dcec	RGB(116, 220, 236)	—	—
#0d9acd	#0d9acd	RGB(13, 154, 205)	—	—
#8d609f	#8d609f	RGB(141, 96, 159)	—	—
#9c87be	#9c87be	RGB(156, 135, 190)	—	—
#2d285b	#2d285b	RGB(45, 40, 91)	—	—

7 color pairs have low contrast and need improvement which may impact readability.