Ui fruit energy drink branding hex colors

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Created at 05/15/2021 14:39

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4ac4c and #7c4a07. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #E0DAC7 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 46°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #140C0C, #7C4A07, #7C7C7C, #E0DAC7, #ECB15C, #F4AC4C

Palette Ui fruit energy drink branding hex colors combines 6 color codes:

HEX: #f4ac4c, RGB: (244, 172, 76); HEX: #ecb15c, RGB: (236, 177, 92); HEX: #7c4a07, RGB: (124, 74, 7)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #e0dac7, RGB: (224, 218, 199); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Tint of Orange, Tint of Sandy Brown, Shade of Saddle Brown, Shade of Grey, Shade of Antique White, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ui fruit energy drink branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4ac4c	#f4ac4c	RGB(244, 172, 76)	—	—
#ecb15c	#ecb15c	RGB(236, 177, 92)	—	—
#7c4a07	#7c4a07	RGB(124, 74, 7)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#e0dac7	#e0dac7	RGB(224, 218, 199)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.