Logo design brand identity typography branding colors palette

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Created at 05/18/2021 09:48

The palette consists of Semi dark, Light, Dark colors. Accent colors #d31c3c and #182c64. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #182C64 (darkest) to #E58C9C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 125° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #182C64, #444444, #697CB8, #B07D86, #D31C3C, #E58C9C

Palette Logo design brand identity typography branding colors palette combines 6 color codes:

HEX: #d31c3c, RGB: (211, 28, 60); HEX: #e58c9c, RGB: (229, 140, 156); HEX: #182c64, RGB: (24, 44, 100)

HEX: #697cb8, RGB: (105, 124, 184); HEX: #b07d86, RGB: (176, 125, 134); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Tint of Midnight Blue, Tint of Steel Blue, Shade of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo design brand identity typography branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d31c3c	#d31c3c	RGB(211, 28, 60)	—	—
#e58c9c	#e58c9c	RGB(229, 140, 156)	—	—
#182c64	#182c64	RGB(24, 44, 100)	—	—
#697cb8	#697cb8	RGB(105, 124, 184)	—	—
#b07d86	#b07d86	RGB(176, 125, 134)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.