Logo design brand identity typography branding colors palette

The palette consists of Light, Dark colors. Accent colors #d31c3c and #182c64. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #182C64 (darkest) to #E58C9C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Hues are spread broadly around the wheel, spanning about 125° — a varied palette (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #182C64, #444444, #697CB8, #B07D86, #D31C3C, #E58C9C

Palette Logo design brand identity typography branding colors palette has combination of 6 codes colors:

HEX: #d31c3c, RGB: (211, 28, 60); HEX: #e58c9c, RGB: (229, 140, 156); HEX: #182c64, RGB: (24, 44, 100)

HEX: #697cb8, RGB: (105, 124, 184); HEX: #b07d86, RGB: (176, 125, 134); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of crimson, Shade of palevioletred, Shade of midnightblue, Shade of steelblue, Tint of rosybrown, Tint of dimgrey

Color scheme was created by colorswall

Colors codes in palette

Logo design brand identity typography branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d31c3c	#d31c3c	RGB(211, 28, 60)	—	—
#e58c9c	#e58c9c	RGB(229, 140, 156)	—	—
#182c64	#182c64	RGB(24, 44, 100)	—	—
#697cb8	#697cb8	RGB(105, 124, 184)	—	—
#b07d86	#b07d86	RGB(176, 125, 134)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.