Website marketing character concept hex colors

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Created at 11/10/2019 20:45

The palette consists of Light, Dark, Semi dark colors. Accent colors #fca434 and #0c2c3c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C2C3C (darkest) to #F3D090 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C2C3C, #30404C, #5454A4, #A1A6C9, #F3D090, #FCA434

Palette Website marketing character concept hex colors combines 6 color codes:

HEX: #fca434, RGB: (252, 164, 52); HEX: #f3d090, RGB: (243, 208, 144); HEX: #0c2c3c, RGB: (12, 44, 60)

HEX: #5454a4, RGB: (84, 84, 164); HEX: #a1a6c9, RGB: (161, 166, 201); HEX: #30404c, RGB: (48, 64, 76)

Simplified version of palette colors

Tint of Orange, Shade of Navajo White, Tint of Midnight Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Website marketing character concept hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fca434	#fca434	RGB(252, 164, 52)	—	—
#f3d090	#f3d090	RGB(243, 208, 144)	—	—
#0c2c3c	#0c2c3c	RGB(12, 44, 60)	—	—
#5454a4	#5454a4	RGB(84, 84, 164)	—	—
#a1a6c9	#a1a6c9	RGB(161, 166, 201)	—	—
#30404c	#30404c	RGB(48, 64, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.