Brand identity minimalist logo vector location palette

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Created at 05/18/2021 17:18

The palette consists of Light, Semi dark colors. Accent colors #026d96 and #3c3c3c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #D3D4D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #026D96, #05B7FB, #0C8CC4, #3C3C3C, #8CB4E4, #D3D4D4

Palette Brand identity minimalist logo vector location palette combines 6 color codes:

HEX: #05b7fb, RGB: (5, 183, 251); HEX: #8cb4e4, RGB: (140, 180, 228); HEX: #0c8cc4, RGB: (12, 140, 196)

HEX: #026d96, RGB: (2, 109, 150); HEX: #d3d4d4, RGB: (211, 212, 212); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Light Steel Blue, Shade of Steel Blue, Shade of Steel Blue, Tint of Light Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity minimalist logo vector location palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05b7fb	#05b7fb	RGB(5, 183, 251)	—	—
#8cb4e4	#8cb4e4	RGB(140, 180, 228)	—	—
#0c8cc4	#0c8cc4	RGB(12, 140, 196)	—	—
#026d96	#026d96	RGB(2, 109, 150)	—	—
#d3d4d4	#d3d4d4	RGB(211, 212, 212)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.