Digital design package visual branding colours

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Created at 05/20/2021 12:54

The palette consists of Light, Semi dark colors. Accent colors #dd9385 and #283d5c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #283D5C (darkest) to #DD9385 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #283D5C, #6E4A40, #A25883, #B054BC, #D0959E, #DD9385

Palette Digital design package visual branding colours combines 6 color codes:

HEX: #b054bc, RGB: (176, 84, 188); HEX: #dd9385, RGB: (221, 147, 133); HEX: #283d5c, RGB: (40, 61, 92)

HEX: #a25883, RGB: (162, 88, 131); HEX: #d0959e, RGB: (208, 149, 158); HEX: #6e4a40, RGB: (110, 74, 64)

Simplified version of palette colors

Shade of Medium Orchid, Shade of Dark Salmon, Shade of Dark Slate Blue, Tint of Medium Violet Red, Tint of Rosy Brown, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Digital design package visual branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b054bc	#b054bc	RGB(176, 84, 188)	—	—
#dd9385	#dd9385	RGB(221, 147, 133)	—	—
#283d5c	#283d5c	RGB(40, 61, 92)	—	—
#a25883	#a25883	RGB(162, 88, 131)	—	—
#d0959e	#d0959e	RGB(208, 149, 158)	—	—
#6e4a40	#6e4a40	RGB(110, 74, 64)	—	—

8 color pairs have low contrast and need improvement which may impact readability.