Business card brand design identity palette

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Created at 05/20/2021 16:41

The palette consists of Light, Semi dark colors. Accent colors #abe4db and #1ca088. Palette has Cool colors temperature.

By lightness, this palette runs from #355E56 (darkest) to #ABE4DB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1CA088, #355E56, #46BAA3, #5FAFA1, #9CD2C9, #ABE4DB

Palette Business card brand design identity palette combines 6 color codes:

HEX: #46baa3, RGB: (70, 186, 163); HEX: #abe4db, RGB: (171, 228, 219); HEX: #1ca088, RGB: (28, 160, 136)

HEX: #5fafa1, RGB: (95, 175, 161); HEX: #9cd2c9, RGB: (156, 210, 201); HEX: #355e56, RGB: (53, 94, 86)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Pale Turquoise, Shade of Light Sea Green, Tint of Light Sea Green, Shade of Pale Turquoise, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Business card brand design identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#46baa3	#46baa3	RGB(70, 186, 163)	—	—
#abe4db	#abe4db	RGB(171, 228, 219)	—	—
#1ca088	#1ca088	RGB(28, 160, 136)	—	—
#5fafa1	#5fafa1	RGB(95, 175, 161)	—	—
#9cd2c9	#9cd2c9	RGB(156, 210, 201)	—	—
#355e56	#355e56	RGB(53, 94, 86)	—	—

9 color pairs have low contrast and need improvement which may impact readability.