Dental website ux identity branding

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Created at 05/20/2021 18:37

The palette consists of Light, Semi dark colors. Accent colors #99c1d9 and #234960. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #423A44 (darkest) to #99C1D9 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

The hues stay in one region of the color wheel, spanning about 111°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #234960, #423A44, #458EB9, #8C7484, #99C1D9, #D4ACCB

Palette Dental website ux identity branding combines 6 color codes:

HEX: #458eb9, RGB: (69, 142, 185); HEX: #99c1d9, RGB: (153, 193, 217); HEX: #234960, RGB: (35, 73, 96)

HEX: #8c7484, RGB: (140, 116, 132); HEX: #d4accb, RGB: (212, 172, 203); HEX: #423a44, RGB: (66, 58, 68)

Simplified version of palette colors

Tint of Steel Blue, Shade of Sky Blue, Shade of Dark Slate Gray, Shade of Grey, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Dental website ux identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#458eb9	#458eb9	RGB(69, 142, 185)	—	—
#99c1d9	#99c1d9	RGB(153, 193, 217)	—	—
#234960	#234960	RGB(35, 73, 96)	—	—
#8c7484	#8c7484	RGB(140, 116, 132)	—	—
#d4accb	#d4accb	RGB(212, 172, 203)	—	—
#423a44	#423a44	RGB(66, 58, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.