Vector typography logo branding palette

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Created at 05/20/2021 19:12

The palette consists of Light, Semi dark, Dark colors. Accent colors #0cf9f3 and #ccac94. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1C2C1C (darkest) to #0CF9F3 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #058153, #0C8C69, #0CF9F3, #1C2C1C, #63F1CA, #CCAC94

Palette Vector typography logo branding palette combines 6 color codes:

HEX: #0cf9f3, RGB: (12, 249, 243); HEX: #63f1ca, RGB: (99, 241, 202); HEX: #058153, RGB: (5, 129, 83)

HEX: #ccac94, RGB: (204, 172, 148); HEX: #0c8c69, RGB: (12, 140, 105); HEX: #1c2c1c, RGB: (28, 44, 28)

Simplified version of palette colors

Shade of Cyan, Shade of Aquamarine, Shade of Sea Green, Shade of Tan, Shade of Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Vector typography logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0cf9f3	#0cf9f3	RGB(12, 249, 243)	—	—
#63f1ca	#63f1ca	RGB(99, 241, 202)	—	—
#058153	#058153	RGB(5, 129, 83)	—	—
#ccac94	#ccac94	RGB(204, 172, 148)	—	—
#0c8c69	#0c8c69	RGB(12, 140, 105)	—	—
#1c2c1c	#1c2c1c	RGB(28, 44, 28)	—	—

5 color pairs have low contrast and need improvement which may impact readability.