Design branding logo inspiration palette

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Created at 05/21/2021 09:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #bca66c and #0c2434. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C2434 (darkest) to #EBF2F9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C2434, #29424D, #787F90, #ADB6C2, #BCA66C, #EBF2F9

Palette Design branding logo inspiration palette combines 6 color codes:

HEX: #bca66c, RGB: (188, 166, 108); HEX: #ebf2f9, RGB: (235, 242, 249); HEX: #0c2434, RGB: (12, 36, 52)

HEX: #787f90, RGB: (120, 127, 144); HEX: #adb6c2, RGB: (173, 182, 194); HEX: #29424d, RGB: (41, 66, 77)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Alice Blue, Shade of Midnight Blue, Tint of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design branding logo inspiration palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bca66c	#bca66c	RGB(188, 166, 108)	—	—
#ebf2f9	#ebf2f9	RGB(235, 242, 249)	—	—
#0c2434	#0c2434	RGB(12, 36, 52)	—	—
#787f90	#787f90	RGB(120, 127, 144)	—	—
#adb6c2	#adb6c2	RGB(173, 182, 194)	—	—
#29424d	#29424d	RGB(41, 66, 77)	—	—

5 color pairs have low contrast and need improvement which may impact readability.