Created at 05/25/2021 15:42

Art direction graphic design packaging branding hex colors

#6c68cc

#746cce

#242163

#9a7e5e

#b0b0c0

#574431

The palette consists of Light, Dark colors. Accent colors #746cce and #574431. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242163 (darkest) to #B0B0C0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #242163, #574431, #6C68CC, #746CCE, #9A7E5E, #B0B0C0

Palette Art direction graphic design packaging branding hex colors has combination of 6 codes colors:

HEX: #6c68cc, RGB: (108, 104, 204); HEX: #746cce, RGB: (116, 108, 206); HEX: #242163, RGB: (36, 33, 99)

HEX: #9a7e5e, RGB: (154, 126, 94); HEX: #b0b0c0, RGB: (176, 176, 192); HEX: #574431, RGB: (87, 68, 49)

Simplified version of palette colors

Shade of slateblue, Tint of mediumslateblue, Shade of midnightblue, Tint of peru, Shade of darkgrey, Tint of saddlebrown

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Art direction graphic design packaging branding hex colors color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.