Ui brand branding logo colors

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Created at 11/12/2019 07:57

The palette consists of Light, Dark, Semi dark colors. Accent colors #e610f0 and #2c04d0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #442C48 (darkest) to #BEA6D0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 46°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C04D0, #442C48, #767676, #BEA6D0, #C161EA, #E610F0

Palette Ui brand branding logo colors combines 6 color codes:

HEX: #e610f0, RGB: (230, 16, 240); HEX: #c161ea, RGB: (193, 97, 234); HEX: #2c04d0, RGB: (44, 4, 208)

HEX: #767676, RGB: (118, 118, 118); HEX: #bea6d0, RGB: (190, 166, 208); HEX: #442c48, RGB: (68, 44, 72)

Simplified version of palette colors

Tint of magenta, Tint of mediumorchid, Tint of mediumblue, Shade of Grey, Shade of plum, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Ui brand branding logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e610f0	#e610f0	RGB(230, 16, 240)	—	—
#c161ea	#c161ea	RGB(193, 97, 234)	—	—
#2c04d0	#2c04d0	RGB(44, 4, 208)	—	—
#767676	#767676	RGB(118, 118, 118)	—	—
#bea6d0	#bea6d0	RGB(190, 166, 208)	—	—
#442c48	#442c48	RGB(68, 44, 72)	—	—

6 color pairs have low contrast and need improvement which may impact readability.