Bold brand branding invision palette

0.2k

Created at 11/13/2019 07:02

The palette consists of Light, Dark colors. Accent colors #3697d1 and #84101c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #41223C (darkest) to #EF9BAD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3697D1, #41223C, #84101C, #9ABDC9, #9F6490, #EF9BAD

Palette Bold brand branding invision palette combines 6 color codes:

HEX: #3697d1, RGB: (54, 151, 209); HEX: #ef9bad, RGB: (239, 155, 173); HEX: #84101c, RGB: (132, 16, 28)

HEX: #9f6490, RGB: (159, 100, 144); HEX: #9abdc9, RGB: (154, 189, 201); HEX: #41223c, RGB: (65, 34, 60)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Light Pink, Tint of Maroon, Tint of Medium Violet Red, Shade of Light Blue, Shade of Purple

Color scheme was created by colorswall

Color codes in palette

Bold brand branding invision palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3697d1	#3697d1	RGB(54, 151, 209)	—	—
#ef9bad	#ef9bad	RGB(239, 155, 173)	—	—
#84101c	#84101c	RGB(132, 16, 28)	—	—
#9f6490	#9f6490	RGB(159, 100, 144)	—	—
#9abdc9	#9abdc9	RGB(154, 189, 201)	—	—
#41223c	#41223c	RGB(65, 34, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.