American Express brand colors

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Created at 05/14/2018 09:46

The palette consists of Dark, Semi dark colors. Accent colors #002663 and #4d4f53. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #002663 (darkest) to #4D4F53 (lightest). The lightness range is relatively narrow.

Saturation is mixed — 1 muted and 1 vivid out of 2 colors.

Only one color carries a distinct hue; the rest are neutrals or grays.

Overall temperature among swatches leans cool (1 of 2).

HEX codes (sorted): #002663, #4D4F53

Palette American Express brand colors combines 2 color codes:

HEX: #002663, RGB: (0, 38, 99); HEX: #4d4f53, RGB: (77, 79, 83)

Simplified version of palette colors

Shade of Midnight Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

American Express brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#002663	#002663	RGB(0, 38, 99)	—	—
#4d4f53	#4d4f53	RGB(77, 79, 83)	—	—

1 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#002663	#4d4f53	1.75

--color-1:	#002663;
--color-2:	#4d4f53;

$color-1:	#002663;
$color-2:	#4d4f53;

@color-1:	#002663;
@color-2:	#4d4f53;