Simple logo design branding modern palette

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Created at 06/08/2021 17:05

The palette consists of Light, Semi dark, Dark colors. Accent colors #027296 and #027296. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #7CDDFC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #027296, #04B3EB, #055486, #0C0C14, #7CDDFC

Palette Simple logo design branding modern palette combines 6 color codes:

HEX: #04b3eb, RGB: (4, 179, 235); HEX: #7cddfc, RGB: (124, 221, 252); HEX: #055486, RGB: (5, 84, 134)

HEX: #027296, RGB: (2, 114, 150); HEX: #027296, RGB: (2, 114, 150); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Shade of Royal Blue, Shade of Steel Blue, Shade of Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Simple logo design branding modern palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b3eb	#04b3eb	RGB(4, 179, 235)	—	—
#7cddfc	#7cddfc	RGB(124, 221, 252)	—	—
#055486	#055486	RGB(5, 84, 134)	—	—
#027296	#027296	RGB(2, 114, 150)	—	—
#027296	#027296	RGB(2, 114, 150)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.