Brand identity friendly mark

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Created at 11/13/2019 07:58

The palette consists of Light, Semi dark colors. Accent colors #74d433 and #396d17. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #CCE1BA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #396D17, #444444, #4A6A2E, #74D433, #848484, #CCE1BA

Palette Brand identity friendly mark combines 6 color codes:

HEX: #74d433, RGB: (116, 212, 51); HEX: #cce1ba, RGB: (204, 225, 186); HEX: #396d17, RGB: (57, 109, 23)

HEX: #848484, RGB: (132, 132, 132); HEX: #4a6a2e, RGB: (74, 106, 46); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Lime Green, Shade of Light Goldenrod Yellow, Tint of Dark Green, Tint of Grey, Shade of Dark Olive Green, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity friendly mark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74d433	#74d433	RGB(116, 212, 51)	—	—
#cce1ba	#cce1ba	RGB(204, 225, 186)	—	—
#396d17	#396d17	RGB(57, 109, 23)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#4a6a2e	#4a6a2e	RGB(74, 106, 46)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.