Mark logo tally branding hex colors

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Created at 06/11/2021 13:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #d48c34 and #042424. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #042424 (darkest) to #E3C69A (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #042424, #24443C, #947C4C, #B7C0BA, #D48C34, #E3C69A

Palette Mark logo tally branding hex colors combines 6 color codes:

HEX: #d48c34, RGB: (212, 140, 52); HEX: #e3c69a, RGB: (227, 198, 154); HEX: #042424, RGB: (4, 36, 36)

HEX: #947c4c, RGB: (148, 124, 76); HEX: #b7c0ba, RGB: (183, 192, 186); HEX: #24443c, RGB: (36, 68, 60)

Simplified version of palette colors

Tint of Peru, Tint of Burlywood, Shade of Dark Slate Gray, Shade of Dark Goldenrod, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Mark logo tally branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d48c34	#d48c34	RGB(212, 140, 52)	—	—
#e3c69a	#e3c69a	RGB(227, 198, 154)	—	—
#042424	#042424	RGB(4, 36, 36)	—	—
#947c4c	#947c4c	RGB(148, 124, 76)	—	—
#b7c0ba	#b7c0ba	RGB(183, 192, 186)	—	—
#24443c	#24443c	RGB(36, 68, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.