Dane goodwin branding business cards brand identity colors

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Created at 06/14/2021 10:47

The palette consists of Light, Semi dark colors. Accent colors #fc9424 and #24748c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C414C (darkest) to #F4BC64 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #24748C, #2C414C, #99C9D0, #A48564, #F4BC64, #FC9424

Palette Dane goodwin branding business cards brand identity colors combines 6 color codes:

HEX: #fc9424, RGB: (252, 148, 36); HEX: #f4bc64, RGB: (244, 188, 100); HEX: #24748c, RGB: (36, 116, 140)

HEX: #a48564, RGB: (164, 133, 100); HEX: #99c9d0, RGB: (153, 201, 208); HEX: #2c414c, RGB: (44, 65, 76)

Simplified version of palette colors

Tint of Dark Orange, Tint of Burlywood, Shade of Steel Blue, Shade of Peru, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Dane goodwin branding business cards brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc9424	#fc9424	RGB(252, 148, 36)	—	—
#f4bc64	#f4bc64	RGB(244, 188, 100)	—	—
#24748c	#24748c	RGB(36, 116, 140)	—	—
#a48564	#a48564	RGB(164, 133, 100)	—	—
#99c9d0	#99c9d0	RGB(153, 201, 208)	—	—
#2c414c	#2c414c	RGB(44, 65, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.