Grid branding brand identity business cards colors palette

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Created at 06/14/2021 13:57

The palette consists of Light, Semi dark colors. Accent colors #7d8c84 and #444c4c. Palette has Neutral colors temperature.

By lightness, this palette runs from #3F4344 (darkest) to #BABEBF (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #3F4344, #444C4C, #7A8284, #7D8C84, #B6BABB, #BABEBF

Palette Grid branding brand identity business cards colors palette combines 6 color codes:

HEX: #7a8284, RGB: (122, 130, 132); HEX: #babebf, RGB: (186, 190, 191); HEX: #3f4344, RGB: (63, 67, 68)

HEX: #7d8c84, RGB: (125, 140, 132); HEX: #b6babb, RGB: (182, 186, 187); HEX: #444c4c, RGB: (68, 76, 76)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dark Slate Gray, Tint of Grey, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Grid branding brand identity business cards colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7a8284	#7a8284	RGB(122, 130, 132)	—	—
#babebf	#babebf	RGB(186, 190, 191)	—	—
#3f4344	#3f4344	RGB(63, 67, 68)	—	—
#7d8c84	#7d8c84	RGB(125, 140, 132)	—	—
#b6babb	#b6babb	RGB(182, 186, 187)	—	—
#444c4c	#444c4c	RGB(68, 76, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.