Branding content marketing digital website

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Created at 06/15/2021 15:04

The palette consists of Semi dark, Light, Dark colors. Accent colors #f0cc90 and #4005a5. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #100C14 (darkest) to #F0CC90 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 138° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #100C14, #4005A5, #740CEC, #7C7C7C, #9F8CC7, #F0CC90

Palette Branding content marketing digital website combines 6 color codes:

HEX: #740cec, RGB: (116, 12, 236); HEX: #f0cc90, RGB: (240, 204, 144); HEX: #4005a5, RGB: (64, 5, 165)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #9f8cc7, RGB: (159, 140, 199); HEX: #100c14, RGB: (16, 12, 20)

Simplified version of palette colors

Shade of Blue Violet, Shade of Navajo White, Tint of Indigo, Shade of Grey, Tint of Medium Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding content marketing digital website color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#740cec	#740cec	RGB(116, 12, 236)	—	—
#f0cc90	#f0cc90	RGB(240, 204, 144)	—	—
#4005a5	#4005a5	RGB(64, 5, 165)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#9f8cc7	#9f8cc7	RGB(159, 140, 199)	—	—
#100c14	#100c14	RGB(16, 12, 20)	—	—

5 color pairs have low contrast and need improvement which may impact readability.