Logo idea branding graphic design typography colors

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Created at 06/15/2021 15:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #e7121a and #1f0d7e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1F0D7E (darkest) to #D3CA9A (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1F0D7E, #362A30, #A96499, #D3CA9A, #E7121A, #F09174

Palette Logo idea branding graphic design typography colors combines 6 color codes:

HEX: #e7121a, RGB: (231, 18, 26); HEX: #f09174, RGB: (240, 145, 116); HEX: #1f0d7e, RGB: (31, 13, 126)

HEX: #a96499, RGB: (169, 100, 153); HEX: #d3ca9a, RGB: (211, 202, 154); HEX: #362a30, RGB: (54, 42, 48)

Simplified version of palette colors

Tint of Red, Shade of Dark Salmon, Tint of Navy, Shade of Medium Orchid, Shade of Pale Goldenrod, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo idea branding graphic design typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e7121a	#e7121a	RGB(231, 18, 26)	—	—
#f09174	#f09174	RGB(240, 145, 116)	—	—
#1f0d7e	#1f0d7e	RGB(31, 13, 126)	—	—
#a96499	#a96499	RGB(169, 100, 153)	—	—
#d3ca9a	#d3ca9a	RGB(211, 202, 154)	—	—
#362a30	#362a30	RGB(54, 42, 48)	—	—

4 color pairs have low contrast and need improvement which may impact readability.