Identity lettering mark graphic design

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Created at 06/17/2021 19:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #ae8cd1 and #cbabfb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C1C (darkest) to #CBABFB (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #140C1C, #423450, #80689E, #AC94CC, #AE8CD1, #CBABFB

Palette Identity lettering mark graphic design combines 6 color codes:

HEX: #ae8cd1, RGB: (174, 140, 209); HEX: #cbabfb, RGB: (203, 171, 251); HEX: #140c1c, RGB: (20, 12, 28)

HEX: #80689e, RGB: (128, 104, 158); HEX: #ac94cc, RGB: (172, 148, 204); HEX: #423450, RGB: (66, 52, 80)

Simplified version of palette colors

Shade of Plum, Tint of Plum, Tint of Black, Shade of Medium Purple, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity lettering mark graphic design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ae8cd1	#ae8cd1	RGB(174, 140, 209)	—	—
#cbabfb	#cbabfb	RGB(203, 171, 251)	—	—
#140c1c	#140c1c	RGB(20, 12, 28)	—	—
#80689e	#80689e	RGB(128, 104, 158)	—	—
#ac94cc	#ac94cc	RGB(172, 148, 204)	—	—
#423450	#423450	RGB(66, 52, 80)	—	Devil's Plum

6 color pairs have low contrast and need improvement which may impact readability.