Branding smm log identity

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Created at 06/18/2021 08:38

The palette consists of Light, Semi dark colors. Accent colors #e78453 and #e8ca56. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E503A (darkest) to #E8CA56 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2E503A, #A46C8C, #A55018, #ACCCBC, #E78453, #E8CA56

Palette Branding smm log identity combines 6 color codes:

HEX: #e78453, RGB: (231, 132, 83); HEX: #e8ca56, RGB: (232, 202, 86); HEX: #a55018, RGB: (165, 80, 24)

HEX: #a46c8c, RGB: (164, 108, 140); HEX: #acccbc, RGB: (172, 204, 188); HEX: #2e503a, RGB: (46, 80, 58)

Simplified version of palette colors

Shade of Coral, Shade of Gold, Shade of Sienna, Shade of Pale Violet Red, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding smm log identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e78453	#e78453	RGB(231, 132, 83)	—	—
#e8ca56	#e8ca56	RGB(232, 202, 86)	—	—
#a55018	#a55018	RGB(165, 80, 24)	—	—
#a46c8c	#a46c8c	RGB(164, 108, 140)	—	—
#acccbc	#acccbc	RGB(172, 204, 188)	—	—
#2e503a	#2e503a	RGB(46, 80, 58)	—	—

6 color pairs have low contrast and need improvement which may impact readability.