Bi fold brochure mockup brand identity branding palette

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Created at 06/18/2021 09:44

The palette consists of Semi dark, Light, Dark colors. Accent colors #f2ab65 and #404845. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #6C111A (darkest) to #CDC2B6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 52°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #404845, #6C111A, #9C566E, #CC153A, #CDC2B6, #F2AB65

Palette Bi fold brochure mockup brand identity branding palette combines 6 color codes:

HEX: #cc153a, RGB: (204, 21, 58); HEX: #f2ab65, RGB: (242, 171, 101); HEX: #6c111a, RGB: (108, 17, 26)

HEX: #9c566e, RGB: (156, 86, 110); HEX: #cdc2b6, RGB: (205, 194, 182); HEX: #404845, RGB: (64, 72, 69)

Simplified version of palette colors

Shade of Crimson, Tint of Sandy Brown, Tint of Maroon, Tint of Medium Violet Red, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Bi fold brochure mockup brand identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc153a	#cc153a	RGB(204, 21, 58)	—	—
#f2ab65	#f2ab65	RGB(242, 171, 101)	—	—
#6c111a	#6c111a	RGB(108, 17, 26)	—	—
#9c566e	#9c566e	RGB(156, 86, 110)	—	—
#cdc2b6	#cdc2b6	RGB(205, 194, 182)	—	—
#404845	#404845	RGB(64, 72, 69)	—	—

5 color pairs have low contrast and need improvement which may impact readability.