Product identity app branding billboard poster colours

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Created at 06/18/2021 11:34

The palette consists of Light, Dark, Semi dark colors. Accent colors #d1cb70 and #acc5c4. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #CDCC87 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 32% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C04, #4C4136, #948474, #ACC5C4, #CDCC87, #D1CB70

Palette Product identity app branding billboard poster colours combines 6 color codes:

HEX: #d1cb70, RGB: (209, 203, 112); HEX: #cdcc87, RGB: (205, 204, 135); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #948474, RGB: (148, 132, 116); HEX: #acc5c4, RGB: (172, 197, 196); HEX: #4c4136, RGB: (76, 65, 54)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Dark Khaki, Tint of Black, Tint of Grey, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Product identity app branding billboard poster colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d1cb70	#d1cb70	RGB(209, 203, 112)	—	—
#cdcc87	#cdcc87	RGB(205, 204, 135)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#948474	#948474	RGB(148, 132, 116)	—	—
#acc5c4	#acc5c4	RGB(172, 197, 196)	—	—
#4c4136	#4c4136	RGB(76, 65, 54)	—	—

5 color pairs have low contrast and need improvement which may impact readability.